What Factors are Important to Rank a Website?

At a very basic level, Google will crawl and index your site based on the content that is found there.

The reality, though, is that all sites have multiple elements – structure, presentation and behavior – which also affect the way search engines crawl and index a site.

Here are the factors Google considers to rank a website. These 7 factors will affect the way search engines crawl and then index your site content, therefore improving the odds of better rankings (in Google especially).

1.  Keyword Placement

When deciding where to place keywords, think about how people read.

We usually scan first, then read more closely later. We also tend to scan horizontally rather than vertically.

This means that our eyes track from the left, across the screen, and then back to the right. That’s why putting keywords in headings, lists, and links is important for search engine optimization (SEO).

After all, people are likely to see these elements before they see the actual body text.

2.  Site Structure/Internal Linking

If you have an e-commerce site, or if your website traffic is mostly made up of adults looking to buy stuff, then internal linking and a clear site map will be very important for Google SEO rankings.

If you do not have a sitemap on your site that shows the internal linking structure (i.e., how pages are related to each other), then you will also see a significant drop in rankings as well as user-friendliness.

3.  Your Website’s Speed

Slow sites can give a bad user experience and cause your bounce rate to suffer, giving you the opposite of what you want from SEO.

If Google sees that your site is slow and gives a bad user experience, it will hurt your rankings. The same goes for SSL: if Google sees that you have an SSL certificate, it could give you a ranking boost. So, make sure your website is mobile-friendly and quick to load.

4.  Website Design

The color scheme of your website will also affect SEO. The color psychology of the customers is another indirect ranking factor.

If you have a black background with yellow text, for example, that could negatively affect your rankings because it is hard on the eyes and Google may not want to put your site in its search results.

Also, if you’re selling products on an e-commerce site, then using bright colors might not be a good idea because that could lead to accidental purchases.

Instead, if you are selling products online, then using a subdued and neutral color scheme (such as gray) might be better for both SEO and your user experience.

But how do you know what design, color psychology will align with your audience? That’s where the most reliable web development company in Pakistan can help.

5.  Site’s Navigation/Labels

If you have a lot of buttons, links and labels that all say the same thing (e.g., “Click here”), then that’s a bad user experience and it will hurt your website rankings.

It will also affect rankings if you have navigation that is not intuitive or is hard to understand, or if your site is just too cluttered.

Keep your design simple and the content organized by using descriptive text for buttons, links and labels.

However, if you are a business owner and hardly get time to understand the technical side of websites, relying on a web design company in Pakistan might be a good solution.

6.  Site Structure/Breadcrumbs

In addition, a clear site map will also be important for e-commerce sites.

Breadcrumbs allow visitors to understand where they are on the website by showing them a path back up to the top level of the site – another sign of user-friendliness and good design.

Breadcrumbs show search engines what category pages are related to each other, which is another way they help with Google SEO ranking.

7.  Content Length

Longer content is generally better than shorter content for SEO.

However, it can be difficult to make long content engaging and well-written (especially when you only have a certain amount of time to do so), which means that it could also affect your bounce rate in a negative way.

Google will see this as poor user experience since users aren’t sticking around to read the content.

In that context, make content skim-friendly and increase its readability by keeping your sentences and paragraphs short (1-2 sentences) and breaking down the content into lists, bullet points and tables

Not enough time to deal with all the above-mentioned factors? Working with the best web design company in Pakistan could provide better results.

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