If there is one communication channel that has come out on top in the age of digital transformation then it’s WhatsApp. Though its initial competitors such as Line and telegram offered similar features as WhatsApp, one thing they lacked was innovation and most importantly a big name such as Facebook associated with it which gave it all the more credibility.
The evolution process led WhatsApp to develop the WhatsApp business which has garnered the same popularity as its predecessor and now almost every business is talking about employing it not just as a communication channel but also as a marketing solution.
Before we explain how you can make the big switch from WhatsApp messenger to WhatsApp business, here are a few reasons why it’s a good idea to switch to WhatsApp business.
Related Link: Watsbot | best chatbot for WhatsApp
Why switch to WhatsApp business?
Though you can certainly do without WhatsApp business in the current business landscape, adopting it would help you ramp up your communication and marketing efforts. From getting up and personal with your customer base to cutting their buyer’s journey short, there are plenty of benefits to introducing WhatsApp business to your business systems.
As a small business you might be doing alright with WhatsApp messenger for your daily communication but you are going to want to grow at some point. WhatsApp Business allows small and medium-sized businesses to broadcast their services or products on top of letting you create a catalogue. Moreover, it helps you cater to your customers in a more professional manner.
However, if you are looking for a more customized functionality for a larger business or an enterprise, you may want to opt for WhatsApp API. WhatsApp API
So, if you think that there is not much WhatsApp business or API can offer to your business as compared to the good old messenger, you are in for a surprise.
How to do it?
The first and foremost thing to know is that you cannot have a singular number working for both messenger and WhatsApp business apps. You need two different numbers for each. Luckily most modern smartphones allow you to have two different numbers simultaneously.
All you need to do is register your official number with the WhatsApp business and viola! you are all set.